Prairie Street Events Venue
Making your event dreams come true 🥂
Project Overview
Prairie Street Brewing Co. (PSB), one of the oldest breweries in Illinois, is housed in the historic Peacock Brewery in Rockford. While already a favorite for weddings, PSB wanted to highlight their versatility as a premier event space for various occasions. Social Vision LLC teamed up with PSB’s events team to create branded content and a comprehensive digital marketing strategy to showcase the venue’s full potential, especially during the challenges posed by the COVID-19 pandemic.
Objectives
- Enhance Brand Content: Develop engaging content to showcase PSB as a versatile event venue beyond weddings.
- Increase Engagement and Reach: Boost social media engagement and expand reach to attract more bookings for various events.
- Promote Weekday Events: Fill weekday slots with corporate events, birthday parties, and other gatherings.
- Crisis Communication: Adapt marketing strategies and implement crisis communication to address the impact of the COVID-19 pandemic.
Solution
Social Vision LLC implemented a multi-faceted strategy to elevate PSB’s brand and promote its event spaces:
Content Creation:
- Collaborative Approach: Partnered with PSB’s events team to produce high-quality photography and graphic design.
- Branded Storytelling: Developed a cohesive content strategy to engage the audience and showcase the variety of events hosted at PSB.
Social Media Strategy:
- Event Promotion: Created posts and stories about corporate events, birthday parties, and other weekday gatherings to attract more bookings.
- Engaging Content: Shared visually appealing content to build trust and consistency, encouraging followers to share and engage with the posts.
Crisis Communication and Adaptation:
- COVID-19 Response: Implemented quick strategy changes to address the impact of the pandemic. Promoted off-site caterings and micro-weddings to adapt to the restrictions and changing needs.
- Creative Solutions: Highlighted the safety measures in place and promoted smaller, intimate events that adhered to social distancing guidelines.
Direct Engagement:
- Follower Interaction: Actively engaged with followers on social media, responding to inquiries, thanking customers for positive reviews, and showcasing event options.
Results
The strategic initiatives led to significant growth and engagement for PSB:
Unique Impressions Increased by 216.03%: Engaging, brand-specific posts and promotions built trust and consistency, resulting in a significant increase in unique impressions.
Reach Increased by 119.46%: By promoting the variety of events and different event spaces, the team successfully grew scheduled events and expanded the venue’s reach.
Engagement Increased by 672.49%: Active social media engagement allowed PSB to quickly answer potential customers' questions, thank them for positive reviews, and showcase event options, significantly boosting engagement.
Crisis Management Success: Effective crisis communication and creative promotion of off-site catering and micro-weddings during the COVID-19 pandemic helped maintain and even grow event bookings despite the challenging circumstances.
Nitsy Utely, Events Manager at Prairie Street Brewing Co.
"Teaming up with Social Vision LLC has been a total game-changer for us! We're more involved in the marketing process for our event spaces than ever, and the new content ideas are just awesome. We're seeing more engagement and new bookings rolling in, and it's great to see our weekdays filling up with all kinds of events. Big thanks to the Social Vision LLC team for their creative strategies and support!"
By partnering with Social Vision LLC, Prairie Street Brewing Co. successfully transformed their online presence and community engagement. Through strategic content creation, social media engagement, crisis communication, and targeted promotions, PSB achieved substantial growth in reach, engagement, and event bookings.
Ready to transform your venue into the ultimate event space? Contact us today to get started!
Disclaimer: Some graphic design work and photography was made in collaboration with Aaron Branding and other third-party photographers who were hired specially for that event by the event host.
