Prairie Street Brewing Co

Peacock Proud 🦚

Project Overview

Prairie Street Brewing Co. (PSB), one of the oldest breweries in Illinois, is housed in Rockford’s historic Peacock Brewery. Honoring Johnathon Peacock with their iconic peacock logo, PSB sought to enhance their brand with compelling content and navigate the challenges posed by the COVID-19 pandemic. Social Vision LLC partnered with PSB’s contracted graphic designer and other marketing vendors to create a cohesive social media strategy through photography, graphic design, digital marketing strategy, community building, and partnerships with local businesses, artists, and influencers.

Objectives

- Enhance Brand Content: Develop engaging and visually appealing content to reflect PSB’s rich history and vibrant community.

- Increase Engagement and Reach: Boost social media engagement and expand brand reach organically.

- Build a Community: Foster a strong community of beer lovers around the PSB brand.

- Crisis Communication: Implement effective crisis communication strategies to manage the impact of the COVID-19 pandemic.

- Adapt and Thrive: Quickly adapt marketing strategies to navigate the challenges of the pandemic.

- Support Local Businesses: Partner with local businesses, artists, and influencers to further support the community and enhance brand visibility.

Solution

Social Vision LLC implemented a multi-faceted strategy to elevate PSB’s brand and online presence:

Content Creation:

- Collaborative Approach: Worked with PSB’s third-party designer, Aaron Branding, and other marketing vendors to produce high-quality photography and graphic design.

- Branded Storytelling: Developed a cohesive branded story to engage the audience and build a consistent brand identity.

Community Engagement:

- Social Media Strategy: Implemented a digital marketing strategy focused on organic growth and community engagement.

- Interactive Content: Encouraged followers to create and share content, tag friends, and engage with PSB’s posts.

Promotional Campaigns:

- Unique Promotions: Created engaging, brand-specific posts and promotions to build trust and consistency.

- Optimized Launches: Strategically planned beer and seltzer launch dates to maximize sales and social media buzz.

Crisis Communication and Strategy Changes:

- COVID-19 Response: Implemented quick strategy changes to address the impact of the pandemic, including crisis communication and adapting marketing efforts to the new normal.

- Collaborative Efforts: Coordinated with other marketing vendors to ensure a cohesive and effective social media strategy.

Local Partnerships:

- Community Support: Partnered with local businesses, artists, and influencers to further support and strengthen the community, enhancing mutual growth and visibility.

Results

The strategic initiatives led to remarkable growth and engagement for PSB:

Unique Impressions Increased by 248.7%: Engaging and brand-specific posts built trust and consistency, resulting in a significant increase in unique impressions.

Reach Increased by 185.43%: By encouraging user-generated content and social sharing, PSB’s brand reach expanded substantially.

Engagement Increased by 737.57%: Active engagement with followers, timely responses to inquiries, and public acknowledgment of customer feedback boosted overall engagement.

Optimized Launch Dates: The strategic launch of a limited edition seltzer led to a sell-out in four days, generating a net profit of $1,500. The successful launch, achieved through organic advertising, spurred additional canning of the popular seltzer and others.

Crisis Management Success: Effective crisis communication and quick strategy adaptations during the COVID-19 pandemic helped PSB maintain and even grow their community engagement and sales despite the challenging circumstances.

Support for Local Community: Partnerships with local businesses, artists, and influencers fostered a sense of community and mutual support, further enhancing PSB’s brand presence and local impact.

Reed Sjostrom, Co-Founder of Prairie Street Brewing Co.

"Social Vision LLC has been absolutely amazing at boosting our mission and making a real impact. Their creative strategies and dedication have taken our donations and community engagement to the next level. Every post, every piece of engagement—they all hit the mark perfectly! During the pandemic, their help with promotions was immense and truly helped keep our doors open. You guys always go above and beyond, and we couldn't be happier with the results. Keep up the fantastic work!"

By partnering with Social Vision LLC, Prairie Street Brewing Co. successfully transformed their online presence and community engagement. Through strategic content creation, social media engagement, crisis communication, optimized promotional campaigns, and local partnerships with businesses, artists, and influencers, PSB achieved substantial growth in reach, engagement, and sales.

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Disclaimer: Some graphic design work and photography was made in collaboration with Aaron Branding.