Pet Rescue Pilots

Project Overview

Pet Rescue Pilots (PRP), a nonprofit based in California, is dedicated to rescuing pets by relocating them to loving forever homes. By flying these pets to areas with higher adoption rates, PRP ensures that they find their forever homes within two weeks of arrival. To further their mission, PRP partnered with Social Vision LLC to increase donations and raise public awareness.

Objectives

- Increase Donations: Develop and execute strategies to boost fundraising efforts.

- Raise Awareness: Amplify PRP’s message and mission to a broader audience.

- Engage Community: Build a strong, engaged online community to support PRP’s efforts.

Solution

Social Vision LLC implemented a comprehensive strategy focusing on social media engagement, targeted fundraising campaigns, and community building:

Social Media Fundraising:

- Giving Tuesday Fundraiser: Leveraged social media strategies to raise $4,663.16 in one day.

- Betty White’s Birthday Fundraiser: Honored Betty White’s love for animals by raising $2,534.65 on her 100th birthday.

- Julian’s Birthday Fundraiser: Celebrated the head pilot and founder’s birthday, raising $2,273.12 in a single day.

Building an Online Community:

- Engagement and Content: Created engaging content, including mission highlights, pet stories, and ways for the community to help. This fostered a strong, engaged following eager to share PRP’s content.

- Consistent Interaction: Maintained regular interaction with followers through comments, messages, and shares to build a sense of community.

Collaborations and Partnerships:

- Worked with large-name brands such as Tito's, Bose, Cuddly, SPCA, VCA Charities, and more to enhance PRP’s visibility and credibility.

First Online Auction:

- Successfully launched PRP’s first online auction, leveraging social media strategies to boost participation and donations.

Results

The combined efforts led to remarkable growth and impact for PRP:

Donations Increased by 30%:

- Focused fundraising strategies resulted in a 30% increase in monthly donations, totaling $32,147.70 in just five months.

Following Increased by 10.25%:

- Consistent engagement and content strategy grew PRP’s social media following by 10.25%, adding 4,947 new followers (approximately 1,000 new followers per month).

Brand Visibility:

- Effective use of hashtags, off-page engagement, and video content reached 6,170,424 user accounts (over 1 million accounts each month).

Julian Javor, Founder of Pet Rescue Pilots

"Social Vision LLC has been amazing at boosting our mission and making a real impact. Their creative strategies and dedication have taken our donations and community engagement to the next level."

Through targeted fundraising campaigns, engaging content, and strategic partnerships, Social Vision LLC successfully elevated Pet Rescue Pilots' online presence and impact. The initiatives not only increased donations and following but also fostered a strong, supportive community around PRP’s mission.

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