Online Christadelphian Bible School
Cultivating faith virtually.
Project Overview
Williamsburg Christadelphian Foundation (WCF) has always provided an in-person Bible school for Christadelphians. However, the worldwide pandemic in 2020 made in-person gatherings impossible. To adapt, Social Vision LLC collaborated with other WCF members, including a graphic designer, to create and promote the program digitally.
Objectives
- Build an Online Presence: Establish a digital platform for the virtual Bible school.
- Increase Engagement and Registration: Promote the virtual Bible school to attract participants and increase registrations.
Solution
Social Vision LLC implemented a swift and efficient strategy to transition WCF’s Bible school online:
Building an Online Presence:
- Rapid Development: Worked closely with the WCF-OCBS team to build content, platforms, and strategies from scratch within a few weeks.
- Consistent Branding: Used basic templates and consistent branding to create a cohesive online presence.
Content Creation and Promotion:
- Social Media Strategy: Developed and executed a social media strategy to grow the following and communicate the program effectively.
- Engaging Content: Created engaging posts with strong calls to action to drive registration and class awareness.
Results
The transition to a virtual platform yielded impressive results within a short timeframe:
Grew Following to 333:
- Starting from zero, we grew the social media following to 333 people in less than three months.
Increased Engagements to 1,871:
- Despite time constraints, our content strategy resulted in over 1,800 engagements in a three-month period.
Generated Over 50 Website Link Clicks:
- Effective calls to action in posts led to increased registration and class awareness.
Rachel L, OCBS Program Coordinator
"Just had an email saying that a teen saw the IG post about CYC and is going to attend tomorrow! Hooray! This has been a successful strategy!"
By quickly adapting to the challenges posed by the pandemic, Social Vision LLC successfully transitioned Williamsburg Christadelphian Foundation's Bible school to a virtual platform. Through strategic content creation and promotion, we built a robust online presence, increased engagement, and drove registrations for the virtual Bible school.
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