Invo Behavior and Therapy Services

Modernized therapy centers.

Project Overview

Invo Behavior and Therapy Services (Invo) was rapidly expanding into new states and markets, particularly in Florida and Georgia. To support this growth, Invo needed to establish a brand voice and tone that emphasized community and togetherness. Social Vision LLC partnered with Invo to create a welcoming and kid-friendly brand voice that would generate leads for both new and existing locations.

Objectives

- Create a Community-Focused Brand: Develop a brand voice and tone that speaks to community and togetherness.

- Increase Engagement and Reach: Launch campaigns that foster engagement and expand Invo's social media following.

- Generate Leads: Drive lead generation for new and existing therapy centers through optimized digital advertising.

Solution

Social Vision LLC implemented a comprehensive strategy to transform Invo's online presence and brand voice:

Building an Online Community:

- #WeAreInvo Campaign: Launched the #WeAreInvo campaign to unite therapists, staff members, patients, and family members by sharing stories and sensory tips.

- Content Strategy: Created content that highlighted employee stories, community involvement, and valuable resources, showcasing the knowledge and dedication of the Invo team.

Engagement Strategy:

- Developed a plan to ensure timely responses to comments, messages, and shares, demonstrating care and fostering a sense of importance among followers.

Targeted Advertising:

- Used geofencing, demographic targeting, and interest-based advertising to optimize digital campaigns, increasing lead generation and brand awareness.

Results

The strategic initiatives led to significant growth and engagement for Invo:

• Paid Impressions Increased by 363.58%:

  • Optimized digital advertising resulted in approximately 120,000 paid impressions within six months, boosting lead generation and brand awareness.

• Following Increased by 358.96%:

  • Employee highlights, community involvement, and resource sharing grew Invo's social media following by 358.96%, creating a vibrant and engaged online community.

• Engagement Increased by 681.75%:

  • The engagement plan ensured all interactions were addressed promptly, enhancing customer satisfaction and showing followers that their voices were heard.

• Center Visibility Increased by 217.03%:

  • Virtual tours of therapy centers allowed potential clients to explore facilities online, significantly increasing location inquiries.

Shelly Andrews, Director Marketing & Outreach

"The virtual tour videos have been a total game-changer for our clinical inquiries! They've really boosted our leads and made a huge difference in our growth. Plus, the new advertising strategy was spot on. We wouldn't have seen these amazing results without them. Social Vision LLC has completely transformed our approach and we couldn't be happier!"

By partnering with Social Vision LLC, Invo Behavior and Therapy Services successfully transformed their brand voice and online presence. The community-focused strategy not only increased engagement and following but also drove substantial lead generation and enhanced center visibility.

Ready to transform your brand and build a thriving online community? Contact us today to get started!