Hope & Healing Cancer Services
Putting the patient first.
A Hermes Creative Aware Winner - Website Redesign
2023 Honorable Mention Winner
Project Overview
Dr. Srilata Gundala (Dr. G) is passionate about putting her patients first, treating them like family. She aims to create an environment where everyone feels valued and cared for as if they were her only patient. To bring this vision to life, Social Vision LLC partnered with Dr. G to develop a comprehensive marketing strategy, enhance her online presence, and expand her practice.
Objectives
- Develop a Marketing Strategy: Create a compelling content strategy that highlights patient stories and delivers valuable information.
- Improve Online Presence: Enhance SEO, redesign the website, and increase visibility on Google.
- Expand Reach and Generate Leads: Implement strategic advertising campaigns to attract new patients and increase brand awareness.
Solution
Social Vision LLC implemented a multi-faceted approach to transform Hope & Healing Cancer Services (HHCS):
Content Strategy and SEO:
- Patient-Centric Content: Developed a strategy that focused on patient stories, valuable health information, and unique marketing content to create authentic connections.
- SEO Optimization: Implemented a comprehensive SEO plan, including a dynamic blog, backlinks, public relations, and social media strategies to boost Google rankings.
Website Redesign:
- Visual and Content Overhaul: Conducted an immersive clinic photoshoot, revitalized website content, and redesigned the site for improved appeal and user experience.
- Engagement Enhancements: Expanded the blog page and utilized cross-links to increase time spent on the site and improve patient navigation.
Advertising and Lead Generation:
- Google Ads: Leveraged Google advertising with a consistent 1% click-thru rate, averaging one new patient per month.
- Creative Campaigns: Refreshed ad creatives and implemented compelling calls-to-action to drive engagement and lead generation.
Blogging and Thought Leadership:
- Informative Blogging: Positioned Dr. G as a thought leader by addressing common patient inquiries and sharing real-life patient stories.
- Community Building: Used social media and local collaborations to increase website traffic and foster a loyal online community.
Results
The strategic initiatives led to significant improvements in HHCS’s online presence, patient engagement, and lead generation:
Time Spent on Website Increased by 45.41%:
- Enhanced blog content and cross-linking strategies resulted in higher engagement and more time spent on the site.
Website Visitors Increased by 40.14%:
- Effective use of social media and local partnerships amplified website traffic and returning visitors.
Increased New Patients Through Advertising:
- Google Ads campaigns resulted in a steady increase in new patients, with an average of one new patient per month and a 1% click-thru rate.
Business Expansion:
- Due to the successful marketing strategies, Dr. G opened a second location and is currently working on a third (2024), demonstrating significant business growth.
Dr. Srilata Gundala, Owner of Hope & Healing Cancer Services
"Carolyn has given my company a voice. She has created content around my patients and knowledge, showing that independent, outpatient clinics are the way to go. Her paid strategies have increased my awareness in the Southwest Chicago Suburbs, and I couldn't be happier with the results."
Through a combination of strategic content creation, SEO optimization, website redesign, and targeted advertising, Social Vision LLC successfully transformed HHCS’s online presence. The initiatives not only improved engagement and visibility but also led to tangible business growth, helping Dr. G expand her practice and reach more patients.
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