ROCK’N Vodka
ROCK’N the spirit world, one bottle at a time 🤘
Project Overview
ROCK'N Vodka, one of only 38 vodkas in the world made from 100% sugarcane, partnered with Rick Nielsen of Cheap Trick to bring a truly rock'n spirit to the market. Seeking to elevate their brand, ROCK'N Vodka connected with Social Vision LLC for a photoshoot, which quickly evolved into a comprehensive collaboration. Social Vision provided organization, strategy, photography, videography, and more, delivering the full VIP experience.
Objectives
- Elevate Brand Presence: Enhance brand visibility and engagement through strategic content and marketing initiatives.
- Boost Sales: Develop and optimize an e-commerce website focused on increasing sales.
- Leverage Influencer and Sponsorship Marketing: Utilize influencer and sponsorship marketing to expand brand reach.
- Engage the Social Media Community: Build a robust online community around the ROCK'N Vodka lifestyle.
As seen on the Rachael Ray Show
Solution
Social Vision LLC implemented a multi-faceted strategy to elevate ROCK'N Vodka's brand and drive growth:
Influencer & Sponsorship Marketing:
- Collaborated with rockstars (Rick Nielsen, Barry Stock, Blake and Zach Bedsaul, Morgan Rose, Shawn Foist, and Monroe), NASCAR (Josh Bilicki and NASCAR Heat 5 Game), MMA fighters (Corey Anderson), and Hard Rock Casinos to amplify brand exposure.
Social Media Community:
- Showcased the ROCK'N lifestyle across various settings—rock shows, NASCAR races, fights, and family parties—through engaging content on social media.
Website Development & E-commerce Launches:
- Developed a user-friendly website with a focus on sales, including strategic e-commerce placement, SEO strategy, and recipe creation.
- Created a "Trade" page to support sales reps with promotional materials and information.
- Launched an e-commerce platform with Reserve Bar to streamline online sales and expand market reach.
Content Creation & Graphic Design:
- Brought the owner's “crazy dreams” to life with high-quality graphics for business cards and other promotional materials.
- Developed new content concepts like Bella's Bar, featuring co-founder Isabelle Roiniotis, to promote drink recipes and engage followers.
Results
The strategic initiatives led to significant growth and engagement for ROCK'N Vodka:
Unique Facebook Impressions Increased by 2,252%: Through paid advertising and influencer marketing, unique impressions skyrocketed from 8,265 to 194,393 in six months.
Following Increased by 524.71%: By engaging with the online community and thinking outside the box, ROCK'N Vodka added almost 400 new followers each month across all platforms.
Averaging a 4% Instagram Engagement Rate: Achieved an average engagement rate of 4% on Instagram over six months, with peaks as high as 9%.
Increased Brand Visibility & Reach:
- Won two spirit awards: 2021 Double Gold Winner at the New York Intl Spirits Competition and 2021 Silver Winner at the San Francisco World Competition.
- Expanded sales to five new states and began prospecting international sales teams.
- Launched a spirit sales e-commerce plan with Reserve Bar.
Andy Roiniotis, Co-Founder of ROCK’N Vodka
"Working with Social Vision LLC has been awesome for ROCK'N Vodka! They’re super professional and always bring their A-game, especially when it comes to videography with Rick Nielsen and working with big-name influencers. The fresh content ideas they come up with are killer and really click with our audience. We've seen a huge jump in engagement, followers, and sales thanks to their efforts. Social Vision LLC is a total game-changer for us, and we're thrilled with the results!"
By partnering with Social Vision LLC, ROCK'N Vodka successfully transformed their brand presence and community engagement. Through strategic content creation, influencer marketing, social media engagement, optimized promotional campaigns, and e-commerce launches, ROCK'N Vodka achieved substantial growth in reach, engagement, and sales.
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