Candy Cloud
Bringing customers to Cloud 9 one order at a time.
A Hermes Creative Award Winner - Influencer Marketing
Project Overview
Candy Cloud Company, a local creamery and specialty drink shop, transitioned from an event-based business to a traveling food truck, and finally to brick-and-mortar locations. Embracing a minimalistic vibe to focus on high-quality products, Candy Cloud sought to expand its reach and build a vibrant community. Social Vision stepped in to elevate their brand through the power of social media and influencer marketing.
Objectives
- Expand Reach: Increase brand visibility and customer engagement.
- Build Community: Foster a thriving online community around the Candy Cloud brand.
- Drive Sales: Boost sales through strategic marketing efforts.
- Franchise Readiness: Prepare the brand for nationwide recognition and franchising.
Solution
Social Vision implemented a comprehensive strategy encompassing social media management, influencer collaborations, and targeted advertising:
Social Media and Influencer Marketing:
- Developed compelling and personable copy that resonated with Candy Cloud's audience.
- Crafted a mix of paid and organic advertising to maximize reach.
- Collaborated with local photographers and videographers to produce a captivating blend of professional and user-generated content.
Strategic Collaborations:
- Engaged with influencers in key locations to build brand recognition.
- Leveraged our expert influencer’s knowledge to create irresistible appeal for collaborations.
- Established authentic relationships with influencers to foster long-term partnerships.
Targeted Advertising:
- Focused on both local and national reach to align with Candy Cloud’s expansion plans.
- Created high-impact still images and video ads to drive engagement and sales.
Results
The strategic initiatives led to significant growth and engagement for Candy Cloud Company:
Paid Impressions Reached 112,408 Accounts:
- With an investment of $1,700, reached 112,408 accounts at a low cost of $0.29 per metric.
- Generated 1,892 clicks through compelling ad creatives, driving customers to order their favorite drinks.
The Following Increased by 2,055 Accounts:
- Achieved a growth of 2,055 new followers across three social platforms in 4.5 months, averaging 457 new followers per month.
- Fostered a thriving online community that continues to grow.
47,800 Interactions and Counting:
- Implemented a distinctive engagement strategy for each platform, boosting overall engagement and creating meaningful connections.
Warm Collaborations with Influencers:
- Cultivated authentic relationships with 10 influential accounts, engaging in regular online conversations and local collaborations.
Organized Processes and Optimized Production Costs:
- Streamlined photoshoots with meticulously organized shot lists and mood boards, optimizing production costs and ensuring high-quality visual content.
Alex Edwards, Owner of Conday Cloud
"I checked out your latest shot list, and it's awesome! We're going to be so much more organized now. Your planning is really helping us optimize our content creation process. Thanks for making things run smoother and keeping us on track!"
The partnership between Candy Cloud Company and Social Vision successfully elevated the brand’s online presence, expanded its reach, and built a strong community. By leveraging social media, influencer marketing, and targeted advertising, we positioned Candy Cloud for continued growth and future franchising opportunities.
Ready to elevate your brand and optimize your business operations? Let's create something extraordinary together!
