Autism Home Support Services
A company that cares about the community.
Project Overview
Autism Home Support Services (AHSS) provides exceptional ABA therapy in Illinois, Michigan, and Colorado, known for their ability to foster strong relationships between families and clinical staff. As a fast-growing therapy provider for children with Autism and Aspergers, AHSS sought to remove the stigma associated with autism and create a supportive community. Social Vision LLC partnered with AHSS to enhance their social media presence, engage the autism community, and promote their services and locations.
Objectives
- Build a Community: Foster a sense of belonging and support within the autism and Aspergers community.
- Increase Engagement: Boost interactions on social media through meaningful content and real connections.
- Enhance Visibility: Promote AHSS locations and services to increase awareness and generate leads.
- Drive Lead Generation: Use targeted advertising to attract new clients and partners.
Solution
Social Vision LLC implemented a comprehensive social media and advertising strategy for AHSS:
Community-Focused Campaign:
- Launched the #WeAreAHSS campaign, uniting therapists, staff members, patients, and families to share stories and sensory tips.
- Highlighted patient stories, sensory tips, staff experiences, and virtual tours of new and existing locations to create a welcoming online environment.
Engagement Strategy:
- Developed a plan to ensure timely responses to comments, messages, and shares, demonstrating care and fostering a sense of importance among followers.
- Created an employee engagement plan to showcase company culture and introduce the faces behind the services.
Targeted Advertising:
- Used Facebook and LinkedIn advertising to focus on B2B2C and B2C promotions.
- Promoted new clinics with "coming soon" and "now open" content to increase center visibility.
- Targeted both parents and professionals to promote partnerships, services, and open positions.
Results
The strategic initiatives led to significant growth and engagement for AHSS:
Paid Impressions Increased by 101.68%: Optimized digital advertising through geofencing, demographics, and interests, reaching approximately 1.3 million paid impressions within six months.
Following Increased by 320.04%: Implemented an employee engagement plan, humanizing the brand and encouraging followers to connect with familiar faces and share positive feedback.
Engagement Increased by 687.02%: Ensured all interactions were addressed promptly, boosting customer satisfaction and showing followers that their voices were heard.
Center Visibility Increased by 173.76%: Produced virtual tours of centers, allowing potential clients to explore facilities online, significantly increasing location inquiries.
Shelly Andrews, Director of Marketing & Outreach
“I was very surprised to see that our highest engagement was seen on LinkedIn. By using this platform we were able to hit a new demographic on both the business and patient side.”
The partnership between AHSS and Social Vision LLC successfully transformed AHSS's social media presence, building a supportive online community and enhancing brand visibility. By focusing on engagement and community, AHSS not only increased their social media metrics but also strengthened their connection with current and potential clients.
Ready to create a vibrant community and elevate your brand's online presence? Let's make it happen together!
